"No-spend" trend gains steam as consumer sentiment shifts
Americans are looking to tame their spending habits in response to overconsumption, ongoing inflation and a potential recession, recent analytics and social media data suggest.
While many people make bold resolutions at the beginning of the year that evaporate before the end of January, this "no-spend" trend feels different, according to industry experts.
"Typically, people will freeze their spending for a month or two, but lately we’ve been seeing content creators on TikTok going to the extreme, with some talking about doing this trend for the entire year," Rianka Dorsainvil, a certified financial planner with financial technology company........
© Salon
visit website