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AMC, Warner Bros. bring back movie snobbery — and it’s about time

18 0
11.09.2026

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AMC, Warner Bros. bring back movie snobbery — and it’s about time

Two corporate giants are pushing back on slop. Viewers should too

Published September 11, 2026 12:00PM (EDT)

Ordinarily, I try not to spend too much of my one precious life watching Marvel trailers — or Marvel movies, for that matter. But occasionally, snobs don’t have a choice, such as when they’re sitting in the dark of a movie theater, where the viewer assumes the role of the spectator. There, I will watch whatever I’m served, and grit my teeth as needed. But what I witnessed recently at the end of the trailer for “Avengers: Doomsday” made me glad I didn’t shut my eyes to protect my precious pretension. Just before the trailer finishes, a hilarious decree comes down from Mount Disney, splayed across the screen like law: “See it in InfinityVision!”

With film formats and projection styles........

© Salon