There’s a science to creativity, which is a good thing for me, because I never considered myself a very creative person.

I’m a neuroscientist, raised in a family of accountants and engineers. Analytical? Yes, that’s me. I have spreadsheets of spreadsheets. Organized? Absolutely. I gave my wedding party typed and itemized instructions on our wedding day. Hard-working? You bet. I’ve always been willing to put in the hours to get things done. But creative…that’s not me…or is it?

As small business owners, entrepreneurs, and leaders, our jobs require us to think creatively. All. The. Time. We have to be able to generate out-of-the-box solutions that attract raving clients to our businesses, write engagement-boosting content on social media that explodes our audience, and create unique blog posts, articles, and podcast episodes that not only demonstrate our authority and expertise…but feel fun to create.

Our brains are amazing. But we can get in our own way when it comes to accessing our creative side, because there’s also a psychology to creativity.

Pause here for a moment and consider what you learned growing up about creativity… What makes a creative person? (Or, how do you know someone’s not creative?)

Our brains are learning machines, constantly taking in information from the moment we’re........

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