Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of you and it can impact your career trajectory in significant ways.

Your personal brand is the image you project to others based on your behaviour, communication, and appearance. It’s essentially how you choose to represent yourself to the world and it encompasses your values, skills, expertise, and personality. Your personal brand is the reputation you have in the workplace and it can influence........

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