Therapy happens everywhere, and that idea is at the heart of a new awareness campaign at Five Counties Children’s Centre, developed in partnership with students in Fleming College’s Graphic Design — Visual Communication program.

The new campaign, Rethink Therapy, highlights the idea that therapy can happen during everyday family life, such as mealtime, play and grocery shopping and not just in a clinical setting like Five Counties.

Each year, Fleming’s Graphic Design – Visual Communication program selects a local community agency as a “client” for students. Five Counties was chosen as the most recent partner agency.

As part of their coursework, students were challenged to develop a comprehensive communications campaign that would help families at Five Counties better understand their role as essential partners in their child’s treatment journey. Drawing on input from Five Counties, Fleming students developed a series of campaign concepts and pitched them to centre staff. Each campaign included a........

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