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Lisa Vanderpump’s Vegas Hotel Is Campy, Clever and Somehow Good

At The Vanderpump Hotel, Bravo spectacle meets Vegas logistics—and the combination is surprisingly effective.

Diehard Bravo fans, a smattering of cameras, and a few bewildered gamblers lined the pathway of gleaming white tile that cuts through the casino lobby as Lisa Vanderpump made her grand entrance. For the opening party of her namesake hotel in Las Vegas, the 65-year-old reality star wore a strapless sequined gown, a wink to showgirl culture, and tempered the sparkling look with opera-length lavender gloves that echoed the hotel’s new color palette. Though she’s opened nearly 40 other venues during her career as a restaurateur, even Vanderpump seemed slightly overwhelmed by the scale of the crowd watching.

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But since the start of her television career, Vanderpump has been admired for her strategy, and her approach to Vegas is no different. When other Beverly Hills socialites were busy starting fights and taking TV drama personally, she used her Housewives fame to launch a different show, Vanderpump Rules, and eventually left the Housewives franchise to focus on that series. She tethered the young, volatile cast to several popular West Hollywood restaurants, effectively giving audiences an on-set hangout that spawned its own subculture. Some would argue that subculture was trashy, but few would dispute that it suits Vegas better than LA.

Not all of those WeHo venues lasted—particularly those built around toxic cast personalities—but her own status as both an iconic reality star and a savvy entrepreneur grew exponentially. That status is exactly what Caesars Entertainment has tapped into for the launch of The Vanderpump Hotel, a savvy rebrand of their never-quite-defined boutique hotel, The........

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