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Ryan Cohen’s ‘Sell on eBay to Buy eBay’ Stunt Puzzles Investors

Ryan Cohen is driving attention while confusing investors about how exactly the deal would work out.

Baseball cards, video games, an old iPhone and a painting of a dog are among the items listed for sale on the eBay profile of Ryan Cohen, the CEO of GameStop. Earlier this week, Cohen made an unsolicited $56 billion offer to acquire eBay. Now he appears to be selling personal collectibles on the very platform to fund his takeover. The approach is drawing attention. It is also leaving Wall Street and some of GameStop’s investors struggling to understand exactly what he’s doing.

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