Pleasurewood Hills' new owners reveal plans to return theme park to 'former glory'
Manchester-based Premier Attractions, run by brothers Freddy, Spencer and Davis Stokes, bought the Lowestoft theme park from French operator Looping Group last month.
The travelling showmen have now revealed plans to invest in at least three rides for when the park reopens next spring.
Pleasurewood Hills' new owners Premier Attractions. From left: Spencer Stokes, Freddy Stokes Jnr, Freddy Stokes Snr, the park's existing general manager Ricky Lark, and Davis Stokes (Image: Supplied)
“We promise there will be more rides next year - three big rides, possibly four,” Freddy Stokes Jnr, 42, the eldest of the three brothers, told the EDP.
“The things we need to fix are exactly what we can offer: more rides, running rides to a higher performance level with less downtime, and a general clean-up of the park.
“We want to open with a bang next Easter.”
Freddy Stokes Jnr, co-director of Premier Attractions (Image: Newsquest)
Pleasurewood Hills is the first theme park Premier Attractions has owned, with the company operating rides at events and fairs across the UK and Asia, including Dubai, Hong Kong, Singapore, and Kuwait.
The park’s former owners, Looping Group, own 21 parks in Europe.
“It’s not just another cog in our machine - it’s the central cog that has got to work,” Mr Stokes said, sitting in his new office at the Suffolk theme park.
“Everything else that we’ve done has led to this, so now we need to deliver. We’ve got some really good ideas, which we can’t wait to reveal.
“Yes, the park has lost its way, but it’s about where we can get it back to, which is a place where people want to revisit time and time again.
“Is it fixable? 100pc. I almost feel it is a duty now to return the park to its former glory.”
Premier Attractions co-directors Freddy, Spencer and Davis Stokes (Image: Supplied)
Premier Attractions owns and operates rides........





















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