Womenswear brand the New Archive and its owner Amelia Wykes won a public vote to occupy the unit as part of Chantry Place’s Launchpad initiative for local businesses.

The store is on the upper ground floor of the centre, between Flannels and Sports Direct, and will open on July 1.

Amelia Wykes, owner of The New Archive (Image: The New Archive/@emtakes.photos)

“We are absolutely over the moon to have the opportunity to bring the New Archive to life in a store," Ms Wykes said.

"We have so many exciting things coming up for the Chantry Place customer and would love........

© Norwich Evening News