New Delhi: Ah, the annual ritual of the once-a-year greeting—what a marvel of modern relationships! Every New Year’s Eve, our phones buzz with a flood of messages from names we barely remember, or people who have barely kept in touch, offering a cheery “Happy New Year!”

These greetings, though well-meaning, one hopes, often feel like the conversational equivalent of automated birthday wishes on social media—a perfunctory and zealous show of their own self, rather than a genuine connection. One might wonder, does this count as maintaining a relationship, or is it merely a token gesture to assuage guilt for a year’s worth of neglect?

To those who send these yearly greetings and promptly vanish into the ether until next December, it’s worth asking: what value does this add? To the sender, as well as the recipient ?

Relationships, after all, thrive on consistency, effort, and authenticity, not annual check-ins that feel more obligatory than heartfelt. A single message can hardly substitute for meaningful engagement throughout the year. So, perhaps by the next New Year’s Eve, instead of simply pressing “Send to All,” one should consider picking up the phone for a real conversation or, better yet, making an effort to stay in touch regularly. Because true connections are nurtured, day by day, with sincerity and care.

Every New Year’s Eve,........

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