Toyota is planning to take its super luxury brand Century worldwide

Toyota is planning to turn its Century brand into a global luxury marque positioned above Lexus. The nameplate had been introduced in 1976 as super premium brand.

New Delhi: Toyota already has Lexus for buyers looking for premium cars. However, the automaker feels there is room for something even more exclusive. The brand is now exploring ways to turn Century into a global luxury marque positioned above Lexus. That is a big shift for a nameplate that has traditionally not been associated with something of this manner.

First introduced in 1967, the Century was designed as a chauffeur-driven luxury sedan and was produced in relatively limited numbers. For most of its history, it remained largely exclusive to Japan. That began to change in 2023, when Toyota expanded the Century lineup with an SUV and started treating the name as a distinct brand rather than simply another Toyota........

© News9Live