LinkedIn is going bigger on video. As business marketers face pressure to prove the impact of their campaigns, the platform has introduced a fresh identity for its video ad solution. The Wire Program is now BrandLink. The revamped offering not only gets a new name but is expanding to bring top creators, publishers, and regional voices into the mix.

This isn’t just about putting ads in videos. It’s about pairing those ads with content that professionals actually want to watch. From CEO strategies to startup stories and AI innovation, the content lineup aims to hook a work-focused crowd. The idea is simple: give marketers a high-quality space to run ads where audiences already care about what’s being said.

BrandLink lets advertisers place their video ads before editorial content........

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