New Delhi: A quiet revolution is unfolding in rural India, challenging the deep-rooted stigma around menstruation. For millions of girls, their first period is met with confusion and shame rather than support. Over 70 per cent of girls in rural India are unaware of menstruation before they experience it, which leads to serious health and social consequences.

Sanitary hygiene remains a challenge, with 34 per cent of women relying on unsafe alternatives like old cloth, ash or hay. The financial burden of sanitary pads forces many families to prioritise essentials, leaving girls vulnerable to infections and discomfort. As a result, around 23 million girls drop out of school annually due to inadequate menstrual hygiene management, reinforcing gender inequality, a report by the World Economic Forum said.

A sustainable solution has emerged: reusable........

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