Drug abuse is a malignant social and health problem that ruins lives, destroys society, and feeds into a cycle of violence and criminal activity. To combat this malaise, cinema can be the most potent weapon in the campaign against drug and substance abuse. Its effectiveness is ingrained in its inherent power to promote change, vibrancy, and gregariousness, and lastly its participatory nature. These four do not work separately, but rather as a combination and in symbiosis. But, if movie stars indulge in drug abuse, then it will have a detrimental effect and adversely affect the attitude and behavioural patterns of teenagers.

Youths indulge themselves in drugs and substance abuse for all sorts of reasons. They range from dysfunctional families, peer influence, availability of alcohol and drugs, influence of social media, unemployment and stress, to mention a few. It is worth noting that the youth are at risk of falling into the relentless cycle of drug abuse if a film culture portrays drug abuse as fashionable and cool.

The arrest of popular actor Srikanth, known for his work in Tamil and Telugu films, in a drug-related case has uncovered a criminal network that extends far beyond substance abuse and distribution. Tamil actor Krishna has also been detained as he is supposed to have used his political connections and film industry ties to peddle cocaine among celebrities. He allegedly hosted drug-fuelled parties and introduced several clients, including actor Srikanth, to the narcotic substance. These developments have shaken up film industries in South India. The arrests shook Kollywood and brought to light the involvement of former AIADMK executives, drug dealers, and several other actors. Srikanth reportedly confessed to having purchased cocaine more than 40 times, paying up to Rs 4.72 lakh in digital money. He also admitted that he first became addicted to the drug when he was taken to parties. Police say two popular actresses are also involved. With several celebrities across southern cinema facing drug use allegations, the Malayalam film industry has made a “no-drug affidavit" mandatory on sets.

Malayalam actors Shine Tom Chacko and Sreenath Bhasi appeared before the excise team investigating the seizure of hybrid Ganja from a resort at Omanapuzha in Alappuzha. Shine Tom Chacko reportedly confessed to police about........

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