If you ever wanted a tangible sign of the upending of the traditional media’s dominance then the White House recently confirming it had received 11,000 applications for a “new media seat” in the media briefing room is a pretty clear sign of that.

As is Albo and Peter Dutton’s new love affair with podcasting and podcasters – be it interviews with Abbie Chatfield or Sam Fricker the pollies are definitely going to creators, not just journalists.

Clearly in Australia and the US, who is driving the news cycle is rapidly changing with creators gaining increasing influence.

As we move towards a federal election, traditional news outlets are no longer the sole gatekeepers of information—and we now have to grapple with the rise of the so-called ‘newsfluencer’.

These are often independent content creators, journalists, and commentators leveraging social platforms like Tiktok, Youtube, and Instagram to share and dare I say increasingly shape public discourse. They’re filling gaps, often left by legacy media, offering on-the-ground reporting, niche expertise, and unfiltered analysis to audiences hungry for diverse perspectives.

But that’s not to say journalists can’t also be newsfluencers.

Perhaps one of........

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