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I reported on the far-right's new AI mascot 'Amelia' - the response shows just how toxic social media has become

11 5
30.01.2026

By Will Guyatt, technology correspondent

I get hundreds of calls a year from LBC producers lining up stories and conversations to talk about technology on the radio.

Hey Amelia - why can’t we be friends?

I’ve worked here a long time, and love working for the best team in radio. I’ve got decades of experience as a journalist and also advising the world’s largest tech and media organisations. I don't expect you to agree with everything I say - that's the whole point of my work - but I have considerable experience in what I'm discussing.

I’ve been doing this for years - I regularly crop up on podcasts or TV elsewhere, and I write too. I've never wanted to go viral - and would rather not have done so this week.

A routine four-minute chat at the end of Andrew Marr’s LBC show on Monday about the interesting story of an AI-created character called Amelia created to stop extremism becoming the digital doyenne of those on the right was meant to be a quick explainer - but quickly transformed into something else.

I woke up on Tuesday morning to X posts from hundreds of random accounts,........

© LBC