24 February 2025, 16:11

By Tom Swarbrick

It starts with a simple question: if you could imbue a humble vegetable with as much spirit and verve as junk food gets; if you could persuade people of broccoli’s inherent 'rizz', would the country be healthier?

Britain has become a wheezing, bloated island of guzzlers. Chronic diseases are rising, obesity levels have been soaring, particularly in children, and the urgent need for a dietary overhaul has never been more apparent.

The frontline of the fight against this enormous wave of gelatinous, sugary excess seems to be the jabs that suppress appetite. But that alone is not enough.

Britain has been persuaded by armies of........

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