2026 isn't looking easy for newsrooms. Generative AI is reshaping how people find information, audiences are flocking to individual creators over traditional outlets, and trust in mainstream media has taken quite a knock.

But here's the good news. The Reuters Institute for the Study of Journalism has just released its annual Trends and Predictions report, and it's packed with practical insights on how to navigate these choppy waters. Senior research associate Nic Newman surveyed 280 media leaders worldwide, and what emerged is a roadmap for survival and maybe even success.

Standout stat: media leaders are expecting a 43% drop in search traffic over the next three years. Google Discover and Search are already showing significant declines, so if you've been relying heavily on search to bring readers to your door, it's time for a rethink.

So what should newsrooms actually do about all this? Here are six practical steps.

Journalists can be creators with their own audiences - "just" reporting may not be enough. Encourage them to........

© journalism.co.uk