Go on, count them. Your CMS. Your asset manager. Your analytics dashboard. Your SEO tool. Your collaboration thread. Your email chain for that story that still hasn’t been approved. For most journalists and editors working in digital publishing today, the browser tab is both the office and the obstacle to getting an article out.It’s a problem WP Engine has been thinking hard about, and with the recent launch of Newsroom, they’re offering a direct answer.

“Software is supposed to help us, not get in the way.” — Jason Konen, director of product, WP Engine

Built by people who know newsrooms

Newsroom was born out of WP Engine’s January 2026 acquisition of Big Bite, a UK-based digital agency with deep roots in enterprise publishing, having built complex editorial platforms for The Times, The Wall Street Journal, and the New York Post.That heritage matters. The tool isn’t designed to impress a procurement committee; it’s designed to survive a breaking news cycle. And according to Jason Konen, director of product at WP Engine, the starting point was always the journalist, not the software.

Konen explains that WP Engine focused on WordPress because it's where many publishers are already building and scaling their digital experiences. The challenge isn't the CMS itself, but the fragmented workflows and toolsets that develop around it over time. WP Engine focuses on identifying the friction points where people lose time, make mistakes, and encounter roadblocks that slow their........

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