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Schibsted gives young audiences what they want: transparency on editorial decisions

6 0
15.03.2025

Scandinavian media company Schibsted has put "ethics boxes" on news articles to show how editorial decisions are made, as young audiences say this would make them trust the news more.

Selected articles — primarily crime-related content — provide three bullet points that explain key editorial decisions, such as why a person's name or image was published (or not).

The idea came from Schibsted's Summer Sprint programme last year, which sought to co-develop and prototype news products that resonate with young people.

This idea was picked out of the many because this type of expandable boxes is common across the site for quick summaries or fact boxes.

"Questions about why we choose to name a suspect in one case but not in another are among the most common we receive, and there are many conspiracy theories surrounding these decisions," explains Martin Schori, deputy publisher and director of editorial AI and innovation, Aftonbladet, one........

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