The Ukraine war has dominated the news agenda for the last three years, ever since Russia launched its full-scale invasion into Ukraine in 2022. But, as with many such heavy news topics, audiences' interest or bandwidth can begin to wane after a certain amount of time.

At the International Journalism Festival in Perugia yesterday, (10 April 2025), media professionals discussed how to maintain audience interest in the ongoing conflict in Ukraine.

"People are divided into basically two categories," says Daryna Shevchenko, CEO of The Kyiv Independent, an English-speaking Ukrainian news publication that launched at the start of the war, and has since amassed 17k paying members.

"One [part] thinks that there are still flights from Kyiv to anywhere. And the other thinks that when you live in Kyiv, you're like Rambo, you just like navigate the shelling and the gunfire all the time," she says.

"The reality is tough, it's the constant navigation between trying to live a life but also living in the war."

Outsiders often misunderstand life in Ukraine today. But this is precisely why glimpses into daily Ukrainian reality have excelled. The most in-demand stories on The Kyiv Independent are those showing the Ukrainian........

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