SEOUL — YouTube's tighter advertising rules on eating-disorder and binge-eating videos have cut ad money for some Korean mukbang and diet creators and pushed others to delete large parts of their archives.

Mukbang — eating broadcasts that often show very large meals — grew from Korean live streams into a global format. The latest enforcement wave treats some of that footage, and some diet vlogs, as content that vulnerable viewers might copy.

Tzuyang, a mukbang host with more than 10 million subscribers, recorded a line that Korean outlets treated as a weather vane. Filming at Sinpo International Market in Incheon, she said, "Eating a lot is apparently no longer the trend these days." She added, "From now on, I'll be a YouTuber who eats in moderation." The Korea Times rendered a close version: "I heard eating a lot isn't the trend these days" and "I'll try to be a YouTuber who eats a reasonable amount from now on." Herald Business noted she then continued a familiar large-portion video.

Smaller channels took direct hits. Salbbaejo, also styled Salppaejo or Salbaejo in English reports, a creator with about 440,000 subscribers, posted that monetization was suspended. "I don't know which videos will be flagged, so I've also stopped uploading," the creator said, according to Herald Business. The same post........

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