Elizabeth Holmes, once a celebrated figure in Silicon Valley, is now working to repair her image after the Theranos scandal. While serving an 11-year prison sentence for fraud, she has launched a public relations campaign that focuses on her role as a mother. This move has sparked debate over whether someone with such a history can regain public trust.

Baden Bower, a PR agency known for securing media placements, has outlined possible ways to handle cases like hers. Holmes has not enlisted its services, but its insights provide a closer look at PR reputation management in high-profile situations.

Holmes' story stands as a reminder of what happens when ambition overshadows ethics. She founded Theranos in 2003, promising a new kind of blood-testing technology. By 2014, she had gained recognition as the youngest self-made female........

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