Apple appears prepared to maintain pricing for its next-generation iPhone 18 Pro and iPhone 18 Pro Max, offering flagship performance without a cost increase despite rising component expenses.

According to GF Securities analyst Jeff Pu, Apple's strategic supplier negotiations and internal cost optimizations are key to avoiding price hikes in 2026.

Based on MacRumors' report, Pu's research note highlights Apple's aggressive approach to managing costs. Even as memory prices surge due to AI data center demand, the........

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