South Korean game publisher Krafton released early access to its life simulation game "InZOI" Friday, hoping its powerful lifelike graphics will unseat the decades-long dominance of "The Sims" hit franchise.

Krafton, the developer of battle royale "PUBG: Battlegrounds", says it offers a fresh take on the concept using striking visuals -- with "InZOI" shooting to the top of wishlists on the online Steam platform.

"What stood out the most when I played "InZOI" was just how visually stunning it is," said Kim Rail, a YouTuber known for playing "The Sims", a game whose last instalment debuted nearly a decade ago.

"The game's character is rendered with such precision that she looks almost like a real person," Kim said. "After decorating interiors, taking a screenshot makes it look like a magazine photo due to the high visual quality".

"The Sims", a spin-off from the popular "SimCity" franchise, takes players inside individual homes, allowing them to customize everything from furniture to relationships.

Over 25 years, "The Sims" and its three sequels have sold more than 200 million copies, and Electronic Arts is now planning a........

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