Beyond the $180 Million Exit: Founder Frank Greeff's Journey to Purpose and Impact
Life is often defined by pivotal moments that shape one's career and purpose trajectory. For Australian entrepreneur Frank Greeff, that moment came with the $180 million sale of Realbase, the real estate marketing technology company he co-founded with his brothers. For Greeff, what many might view as the conclusion of a successful chapter became the beginning of something far more significant—a journey to redefine success and focus on impact.
Greeff's story is one of transformation. From his early days as a chef to leading a tech company, he has channeled his entrepreneurial spirit into projects that blend innovation, community, and philanthropy, proving that success is not just about financial milestones but about creating meaningful change.
Greeff's entrepreneurial journey began far from the world of technology. He worked as a young chef at Sydney's renowned Bathers' Pavilion restaurant. He might have been doing something he wanted while earning well, but he took a leap of faith in 2012, joining his brothers Ken and Jacques to launch a real estate signage company. What started as a modest venture soon evolved into something much larger.
By 2015, the Greeff brothers had transitioned their business into........
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