People in Britain are eating too much meat – especially processed meat – according to a recent report from the Food Foundation, a UK charity.

The report recommends revisiting school food standards, which advises schools to serve meat three times a week. The consequence? Children often eat a higher proportion of processed meat than adults.

The effects of meat-heavy diets are well-documented. Some analyses estimate that overconsumption of meat, especially processed red meat, costs the global economy about $460 billion annually, in terms of harms to human health and the environment. At the same time, a growing body of evidence shows that a transition toward more plant-based diets is not just beneficial, but essential.

And yet efforts to reduce meat consumption haven’t always been well received. In Paris, for instance, the mayor’s initiative to remove meat from municipal canteen menus twice a week triggered an angry backlash from unions and workers who called for the return of steak frites.

A few years ago, meat consumption in Britain was

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