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This week, InSider slaps on some Y2K ‘djorts’, witnesses a birth and experiences some second-hand embarrassment.
Last month, an energised soft drink brand slid into InSider’s inbox with a fashion debut we couldn’t ignore.
An email from the good people at Mountain Dew told us the design “intentionally walks the line between ironic and iconic”, and we were intrigued.
Then they said it was for fans of “Y2K style or the Adam Sandler aesthetic”. Mountain Dew, you’ve got us hooked, line and carabiner.
The ‘Djorts’, a “tongue-in-cheek mash-up of Gorp-core utility and Y2K nostalgia”, took us by storm, and we thought to ourselves, whose look could be radically improved with such a fashion statement?
Trev, duh.
It’s not quite his colour (sorry RAA) but we think the djorts do wonders for his chimeric appearance and hug his figure quite nicely.
There are only 85 pairs in existence and InSider hears they are en route to the InDaily offices.
But wait, there’s more!
After the djorts went unsurprisingly viral, Mountain Dew has partnered with cult outdoor label PYRA to drop a bigger line of apparel, featuring everything from a Camo & Volt Green Reversible Puffer Jacket to a hike cross-body bag and balaclava.
The djorts, equipped with even a removal velcro stubby holder (a nice touch) were ironically tragic, but the PYRA collab actually kind of slays?
“Mountain Dew’s........
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