Quick Commerce Turns On The Ad Tap

Brands in FMCG, food, beauty and beverages space are expected to prioritise quick commerce ads over traditional digital channels in the next year

More than 70% of quick commerce orders in India are replenishment-led, and most major brands are attracted to the prospect of grabbing repeat users

India’s quick commerce players currently make INR 3,000–3,500 Cr a year from ads but this is expected to increase as reliance on quick deliveries increase

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While the last few years were about getting consumers hooked on 10-minute deliveries, India’s quick commerce industry has moved beyond speed. It’s all about advertising now.

Today, quick commerce platforms like Blinkit, Instamart and Zepto are building high-margin retail media businesses, pulling brands into bidding wars for visibility at the exact moment a purchase decision is made.

While seller commissions still account for the bulk of their revenues, roughly around 70%,........

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