Didn’t you envy Monica Barbaro in that spectacular satin pink Dior gown when she graced the Oscars Red Carpet this year? At some point, you must have imagined how you might look walking the ramps at the Met Gala in a Louis Vuitton suit, or doing a flying dress photoshoot in the alabaster whiteness of Santorini in Greek summers.

Aspiration is the name of the game. If science defines it as a strong desire, then business calls it the next treasure trove to explore.

Consumer-driven business has evolved rapidly over the last decade, from search-based marketplaces to social commerce to the age of quick commerce. “The next major shift is AI-based commerce, which has started redefining the new-age business, riding on the aspiration of the consumer,” said Naveen Tewari, the chief executive of Glance and InMobi, who claimed to have pioneered in aspiration-led commerce with the launch of Glance AI, a native AI platform for shopping.

Glance rolled out its Gen AI-based app close on the heels of Google unveiling the ‘Try On’ feature in the US through Gemini.

Glance AI, however, had a soft launch in the US ahead of ‘Try On’. “The advent of generative AI (GenAI) has revolutionised business dynamics by transforming how consumers discover, visualise, and finally purchase products,” Tewari told Inc42.

Whether it’s admiring yourself in the dress that wooed you in your dreams or exploring Hayao Miyazaki’s magical world of Ghibli Studio – your AI avatar has boundless access.

If it’s so far, then why not a little further? That’s the question Glance AI is answering.

Unlocking Aspirational Commerce With Glance AI

India’s ecommerce opportunity is projected to cross the $400 Bn mark by 2030, driven by an upwardly mobile aspirant consumer class in Tier II, III and IV cities. Consumers from these cities spend more time and money on shopping online than those in Tier I cities, showed a recent PwC study.

It’s no surprise then that InMobi-owned Glance, a lockscreen content and product discovery startup, designed the Glance AI app with this aspiring middle class in focus. Private consumption makes up 56% of the country’s $4.3 Tn economy and, as the middle class grows to reach 1 Bn in strength, consumption will double by 2034. This creates the perfect backdrop for apps like Glance AI to hitch a ride on this aspirational wave.

Glance rolled out its Gen AI-powered shopping app in the fashion segment in India last week and plans to soon expand it to the US and 140 more countries.

Glance AI........

© Inc42