Why Avataar Is Bullish About Cracking AI Video And Outdoing Global Giants

Avataar today launched Varya, an India-built AI video model that claims to generate videos at just ₹0.50 per second

The startup is betting on efficiency over scale, arguing that lower inference costs can solve the economic challenges that have plagued AI video models like Sora

Backed by Peak XV, Avataar aims to make AI video affordable for businesses, creators and educators, positioning Varya as an India-first alternative to global models

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The race in AI video generation is currently being dominated by global giants like OpenAI, Google and Chinese startups flush with compute budgets running into the billions of dollars. While all of them are competing with bigger models and more GPUs, a Bengaluru-based startup has emerged to buck this trend. 

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