Known for its rich religious customs, traditions and heritage, India has witnessed an exponential rise in the number of spiritual tech startups in the last few years. Not to mention, what has fuelled the ambitions of the nation’s new-age entrepreneurs to enter this fray is the country’s lucrative spiritual market, which is expected to grow at a CAGR of 10% until 2032 from $58.56 Bn in 2023.

A prime example of this transition was witnessed last year during the consecration of the Ayodhya Temple — the event that not only gave this industry a boost but also made spiritual tech startups form a beeline with their offerings, raking in double-digit growth.

While the consecration of the Ayodhya Temple gave this sector a renewed push, this year’s Mahakumbh, being held at Prayagraj after 12 years, is all set to give the sector yet another shot in the arm.

To conclude on February 26, the Mahakumbh is a grand confluence of faith, culture, and tradition and attracts millions of pilgrims from around the world.

The Confederation of All India Traders (CAIT) forecasts the Mahakumbh Mela 2025 to generate over INR 2 Lakh Cr in revenue for Uttar Pradesh over its 45-day duration. Of this, around INR 17,310 Cr is expected from retail spending on essentials like food, lodging, healthcare, and religious items.

Therefore, everyone ranging from spiritual tech platforms like Sri Mandir, VAMA, AppsForBharat and Astrotalk to UPI giants such as PhonePe and Paytm and food delivery startups such as WAAYU and CHUK have come forward to claim their share.

Now, let’s dive deeper into understanding what this year’s Mahakumbh means for many of these brands, all while taking a closer look at how some of these players are........

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