India’s quick commerce economy has a new darling. Quick fashion platforms such as Slikk, Blip, KNOT, NEWME are building up momentum and banking on VC funding to disrupt Flipkart-owned Myntra and Reliance-owned AJIO.

Slikk’s $10 Mn funding this past week feels like the beginning. All In Capital-backed KNOT is also close to its first major round, while Accel-backed NEWME is scaling up its own 30-minute delivery vertical to take on the new players.

Are these platforms a passing fad — just like the apparel they sell — or is there real substance behind this trend? Let’s dive in, but after a look at the top stories from our newsroom this week:

• Gaurav Munjal’s Innings Ends: Amid the exit of Gaurav Munjal and Roman Saini from Unacademy, nobody within the inner circles of the two founders seems to be surprised. Here’s the inside story on what happened at Unacademy
• Short, But Sweet: Microdramas are soap operas broken into short minute-long episodes with cliffhanger endings that keep the viewer swiping, and this craze is soon set to sweep across Indian social media. Here’s an early look at the next wave in OTT
• Bira 91’s Bumpy Year: Bira 91 has battled deep financial distress and business disruption since early 2024 after being compelled to change its registered corporate name. Here’s what happened at the craft beer maker

What’s With The Quick Fashion Rush?

Do we really need a dedicated app to get clothes delivered in 30 minutes? Like the early days of 10-minute delivery, the question has come up again with the quick fashion wave.

According to Blip cofounder Ansh Agarwal, there is a real gap because most horizontal quick commerce platforms had tailored their distribution and supply chain for essentials.

“Groceries and fashion are fundamentally different, with well established mental models for consumers. No one will think of Myntra or Nykaa when they are shopping for food items. This gives fashion-focussed marketplaces like ours a clear edge,” Agarwal told Inc42.

Blip’s launch in October 2024 has been followed by a flurry of activity. Bengaluru-based Slikk soon began making 30-minute deliveries, while Myntra launched M-Now to add to the........

© Inc42