When the idea of 10-minute delivery came up first, scepticism ran high. A couple of years on, the entire logistics sector has gone into a transformation, taking a joyride on quick-commerce, which is trotting to reach $4.35 Bn by 2030, when its parent ecommerce sector will hit $325 Bn, averaging a 21% annual growth rate.

It’s not about speed alone, according to Nitin Navneet Tatiwala, vice-president of Marketing & Air Network (MEISA) at FedEx, it’s more about creating a customer-centric, agile supply chain that meets the rapidly evolving consumer demands. What started off with the early adopters like Zomato, Swiggy, Blinkit, and Zepto, is now a serious consideration for a wide range of businesses. While Nykaa and Myntra have tested it for quick delivery of apparels, others like Swish, are using it for delivering freshly cooked meals.

Logistics, which lies at the heart of this transformation, has evolved in sync, as Tatiwala describes, with the adoption of technologies like artificial intelligence (AI), automation, and predictive analytics. These tools are no longer optional but essential for balancing speed, scalability, and reliability. Strategically located micro-fulfilment centres and dark stores in city-based facilities are redefining last-mile logistics, improving efficiency and ensuring consumer satisfaction.

“Quick commerce is forcing logistics providers to rethink their networks. It’s about delivering seamless, dependable solutions that keep up with the demand,” Tatiwala says in an exclusive interaction with Inc42.

Thanks to the emergence of ecommerce and quick commerce businesses, the $349.4 Bn logistics market in India is leaping ahead at 9.32% per year to scale $545.6 Bn by 2030.

FedEx began serving India in 1984 through an alliance with a Global Service Participant, before venturing independently as FedEx in 1997. India is now one of its fastest-growing markets, with operations growing 40% last year and on course to double in the next three years.

“We’ve

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