KKR Backs BookMyShow As Live Entertainment Becomes Its Next Growth Engine

BookMyShow’s live events business has grown more than 30X in three years, narrowing the gap with its core online ticketing business

The company is moving beyond ticketing into event production, talent partnerships and owned IPs, taking on greater costs and risks to capture more of the value chain

KKR’s investment comes as District gains ground, putting pressure on BookMyShow to turn its live entertainment push into a scalable growth engine

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India’s live entertainment........

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