This Startup Banned Video From Its Launch Events. That Rule Helped It Build Something Hype Can’t Buy

A product should live up to the excitement you build around it.

EXPERT OPINION BY VICTORIA WATTERS, MEDIA ENTREPRENEUR

Photos: Courtesy Sandbar

In AI hardware, the most spectacular product demos of the past two years belong to failed launches.

Humane raised $230 million, rode a viral launch to global attention, and then essentially sold for parts after bricking the devices it........

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