Seth Godin’s new book reminds entrepreneurs that trying harder isn’t always the best strategy

BY TIM CRINO, SENIOR EDITOR, INC. @TIMCRINO

Photo: Getty Images.

Seth Godin is a marketing expert and the author of several bestselling books, including Purple Cow: Transform Your Business by Being Remarkable, and The Dip: A Little Book That Teaches You When to Quit (and When to Stick). His newest book, This is Strategy: Make Better Plans, is out this week, and offers business leaders a new perspective on working smarter. Here, Godin writes about a concept he calls “elegant strategy,” and highlights his book’s action items for entrepreneurs and business leaders:

Small-business leaders are waking up to a surprising truth: hustle culture can be toxic. The 5 AM wake-ups, the social media frenzy, the relentless sales calls, the double-speed audiobooks—it’s exhausting. But what if the problem isn’t that you’re not trying hard enough? What if your........

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