Simon Just Launched an Ad Network. Marketers Should Pay Attention to What It Connects

The platform closes a retail measurement gap as e-commerce tracking becomes harder.

EXPERT OPINION BY TEMILOLA AGBEDE

Simon Property Group World Headquarters. Photo: Getty Images

Jared Blechman, Simon Property Group’s chief revenue officer, recently described what advertisers want from the ad platform Simon launched in August across more than 200 malls and mixed-use destinations.

Blechman noted that today’s marketers need “partners who........

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