6 Ways to Spark Creativity and Innovation
It’s possible to coax inspiration, rather than waiting for it to strike.
BY SYDNEY SLADOVNIK, EDITORIAL ASSISTANT @SYDNEYSLADOVNIK
Illustration: Getty Images
As the year winds to a close, you might be thinking about what’s next for your business. Do you want to add new lines of revenue next year, or pivot your products to take advantage of shifts in the market? Maybe it’s time to update that website, come up with fresh marketing copy, or launch a new social-media strategy. Those exercises require creativity and innovation—types of thinking that may be hard to access for busy entrepreneurs who feel like they’re just barely staying on top of the work that needs to get done. Luckily, there are some easy ways for business owners to get into the right headspace for creativity:
Julie Rice, co-founder of both SoulCycle and Peoplehood, loves lists. She makes a list every day on a paper Post-it note, she says: “It’s the first thing I do when I wake up in the morning.”
That’s when the stream of........
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