Serena Williams, Kevin Durant, and Aaron Rodgers Have a Business Playbook Beyond Sports

These athletes aren’t just playing the game. They’re investing in the next one.

EXPERT OPINION BY STACEY MICKLES, SPORTS COLUMNIST

Kevin Durant, Serena Williams, and Aaron Rodgers. Photos: Getty Images

Stories about athletes and their investments keep making headlines, especially when those investments pay off — and when they don’t. 

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