Tracee Ellis Ross Built Pattern Beauty for an Overlooked Community. Its Latest Expansion Proves Her Right

The secret to Pattern Beauty’s growth? Listen first, build second.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Photo: PATTERN Beauty

When Pattern Beauty was introduced to the world in 2019, I had a visceral, emotional reaction to the intentionality behind what a brand like........

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