This Strategy Changed the Way Netflix Connects With Audiences

Broad messaging might speak to everyone, but it also connects with no one.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Netflix studios in Los Angeles, California. Photo: Getty Images

When you work in marketing circles, you’ll hear some variation of this statement from brand executives: “We want to be part of culture.” 

The imperative is usually delivered over........

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