This Agency Helped a Foreign Brand Grow 600 Percent in the U.S. It Required More Than a Good Product

New market, new rules: New Ground knows the U.S. playbook.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Steven Fernandez and Simon Turner. Illustration: Inc.; Photos: Courtesy New Ground; Adobe Stock

For marketing agency New Ground, the ethos is in the name. Founded in 2023 by Steven Fernandez and Simon Turner, the firm........

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