Jen Atkin’s Advice for Founders: Know Your Customer and Your Numbers

The secret to growth? Pay attention to who’s buying.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Photo: Courtesy subject

At this year’s Festival, media entrepreneur and host of She’s So Lucky, Les Alfred moderated a keynote with hairstylist turned founder of OUAI and Mane, Jen Atkin. We met after her talk to dive deeper into what she hoped the crowd (and any founder) could learn from what she has built: 

What was it........

© Inc.com