How Deepica Mutyala Is Evolving Live Tinted Beyond Product

Visibility got them here. Connection is what comes next.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Deepica Mutyala. Illustration: Inc.; Photos: Elizabeth Weinberg; Courtesy Live Tinted; Adobe Stock

Since it hit Ulta Beauty shelves, Live Tinted has been known for its clear point of view and loyal community. Now, with years of experience under her belt, Deepica Mutyala is shifting the focus from reach to........

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