He Made the Coat the Outfit. Now His Brand Is Going Global

AUTER proves one fashion category can go a very long way.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Photo: Courtesy AUTER

AUTER — pronounced “outer” — is the luxury outerwear brand Rob Zangardi founded in October 2025. Now, he’s announcing its Fall 2026 collection alongside its first global retail rollout. 

The coats will be sold at Bergdorf Goodman,........

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