Desi Perkins Brought Spanglish to Sephora, and the Industry Took Notice

Forget marketing briefs. This launch ran on culture and community.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Desi Perkins. Illustration: Inc.; Photos: Getty Images, Adobe Stock

When Dezi Skin entered Sephora this spring, the creator-turned-founder Desi Perkins became the first........

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