Executive Fitness Coaches Are Building Businesses on a Simple Idea: Health Drives Performance

Elite physical trainers are turning wellness into a leadership tool, using data-driven programs designed to improve both physical health and professional performance.

BY SAM BLUM, SENIOR WRITER @SAMMBLUM

Illustration: Inc; Photo: Adobe Stock

For founders, c-suite executives, and general partners at venture capital and private equity firms, there is one generally common dilemma: They never have enough energy to tackle the relentless expectations of their jobs, says Julian Hayes, an executive fitness coach based in Nashville. 

As the founder of the fitness consultancy Executive Health, Hayes helps high-level executives lose weight and stay fit. He also writes a column for Forbes that explores the relationship between executive health and high performance. For his clients, Hayes’ company will monitor a variety of biomarkers, drawn via bloodwork, and........

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