Seattle’s Viral Raccoon Jimothy Became an Internet Celebrity. Not Everyone Is Happy About It

As companies race to join the Jimothy craze, the raccoon’s fame is fueling a larger debate over whether every viral moment needs brands to join in.

BY SALEAH BLANCAFLOR, FREELANCE WRITER

Illustration: Inc.; Photos: Adobe Stock

It’s only been a week, but the internet has already crowned its next viral animal star. There was Moo Deng, the chubby, tempermental hippo from Thailand, and Punch, a macaque from Japan who befriended a stuffed IKEA orangutan toy after being........

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