The singer and NFL player’s announcement sparked countless social media posts, marketing emails, and even some discount codes.

BY REBECCA DECZYNSKI, SENIOR EDITOR, INC.

Photo: Taylor Swift and Travis Kelce

When Taylor Swift and Travis Kelce announced their engagement on Instagram today, countless marketers were ready for it. That is, they knew all too well that the superstar’s big news gave them a priceless opportunity to join a massive cultural conversation. And so, the brands began to post.

Speed is of the essence when it comes to capitalizing on a viral moment. A few hours after Swift and Kelce’s announcement, the probiotic soda brand Poppi shared a graphic of two........

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